Directions In Research Theory Development -Myassignmenthelp.Com

Question: Discuss About The Directions In Research Theory Development? Answer: Introducation The primary aim of this task is to explain the significance of sustainability in Intrepid Travel Company which offers itineraries services to people across the world. It describes about the activities and operations of Intrepid Travel Company. Various macro environment factors may influence the success and growth of the firm adversely. Along with this, the paper explains planning, human resource management, value chain analysis and leadership styles. It describes how sustainability helps to make planning and to improve HRM in an organization. Also, it explains mission, vision, values and sustainable practices in the organization. Intrepid travel is the largest small group adventure travel company. The firm renders more than 1500 itineraries in across 120 countries. The travel destinations include North America, Antarctica, The Middle East, Asia, North America and Australia. The firm was incorporated in 1989 by two Australians. Its headquarter is located in Melbourne Australia. The organization employs more than 1600 employees within the organization. The organizational structure of the company is attractive and effective. Geoff Manchester is the CEO and managing director of the company. All the activities and operations of the company are operated by the top management. The macro environment factors play a significant role to attain long-term success and growth of the firm. The external factors include political, socio-cultural, economic, legal and environmental factors. Apart from this, unique and innovative technologies are used by the firm to explore and flourish its trading activities and operations globa lly. There is high and immense competition in the market which influences the operations and activities of the company. The competitors include Holland America Line, Fleet Pro Passenger Ship management, Freedom, cruise one and Leisure (Intrepid, 2017). Planning and strategy Planning is a management process, concerned with defining goals and objectives for companys future direction and determining the mission and resources to attain those targets. The company develops and builds a plan to run business activities and operations successfully and effectively. The firm cannot survive its business without effective and dynamic planning. The long-term objectives and goals can be attained easily. Apart from this, the company can overcome the risks and challenges of the market through the planning process. Now it can be said that planning is a significant part of the intrepid travel company (Porter and Kramer, 2011). Mission, vision, values and their connection with sustainability The main mission of the company is to provide support to people and companies travel smart for achieving the more outcomes and results. The vision of the company is to become one of the most creative and trusted travel management companies in the world. The main aim of the company is to provide best travel services to the customers across the world. The firm is passionate about shaping the next generation of business travel. The values include innovation, service, integrity, teamwork, and strength. The organization is committed to growing global footprint together with companys customers. Through innovation, the company has been able to solve and handle enormous problems related to management and administration (Bcdtravel,2017). Types of plans and goals setting practices Intrepid Travel Company involves workers in goal setting practices. The company set the long-term objectives and goals to maximize revenue and returns. The top management, managers, and employees work together to fix the objectives and goals for the firm to satisfy the demands and needs of the consumers in the competitive market. There are three significant types of planning which include tactical, strategic and operational planning that help to beat the competitors in the global market. The operational plans are monitored by the specific processes and procedures of Intrepid travel company (Holden, 2012). Approaches to planning and sustainability Planning is the important function of management to accomplish desired outcomes and results. Different theories and approaches are used by the company to increase profitability and results of the firm. The approaches include inactive, reactive, preactive and proactive approach. Instead of traditional methods, the firm uses modern approaches to gain competitive advantages globally. Sustainability plays an integral role in Intrepid Travel Company. Its a travel company so the firm needs to maintain sustainability in the workplace as well as the environment. Along with this, holistic and system approach is initiated by the company to manage the trading activities efficiently. Moreover, sustainability helps to make effective decisions within the organization (Enoch, 2016). Human resource management Human resource management is the important function of Intrepid Travel Company. The firm maintains sustainable HRM to regulate and initiate several legislations, rules, policies, plans and strategies within the organization. Also, it helps to attract and retain more applicants in the global market. They recruit talented, experienced and potential applicants to conduct the business activities easily and smoothly. HR professionals provide cross-cultural training and development coaching to the new candidates. It helps to understand the culture and language of different countries (Nickson, 2013). Competitive strategies The firm uses enormous types of competitive strategies to maintain sustainability in the organization and to manage operations effectively. The company uses various strategies to increase the number of customers in the market. Mainly, intensive growth strategy and porter generic strategy are used by the firm to earn more revenue and outputs within the organization. Intrepid Travel uses porter generic strategy to differentiate its services from competitors. It helps to stay in the competitive market (Evans, Stonehouse, and Campbell, 2012). How has Intrepid Travel Company managed to find the right people and to develop and maintain effective workforce HR professionals are responsible to recruit and select right and appropriate candidate for the job. Various strategies are used by the firm to enlist and procure the employees. HRM uses different recruitment and selection methods, techniques and processes to select a potential candidate for the organization. It will also help to beat the competitors in the organization. Along with this, HR executives motivate and encourage workers to do work effectively and efficiently. Various laws and regulations also have been made to appoint capable and skilled applicant within the organization. HR executives provide assistance and direction to the workers whenever is needed. They are liable to resolve and handle the consequences and issues of employees. Additionally, they also maintain a favorable relationship with employees to increase and improve the level of satisfaction and morale of the employees. The firm follows effective and dynamic selection process to appoint more and more candidates g lobally. In this way, the company has been able to recruit and select right and appropriate candidates in the competitive market (Boella and Goss-Turner, 2013). On the other hand, HR professionals provide rewards, incentives, and bonus to the workers to develop and improve skills and productivity of the employees. They create unique plans and vision to improve and enhance the performance of the people. Apart from this, an action plan is developed and built to reduce various discrepancies and issues. They monitor on the progress and activities of the workers to improve their potential and capabilities. Moreover, they identify and analyze the weakness of the workers to achieve an optimum level of outputs and returns. Sustainable practices in Intrepid Travel HRM activities Sustainability is the ability to maintain an ecological balance in the environment. It plays an integral role in Intrepid Travel Company to meet its mission and vision in the international market. The sustainable practices help to maximize and increase results and revenue of the organization (Sparrow, Brewster and Chung, 2016). Through sustainability, the firm has been able to balance the external factors such as economic, political, socio-cultural, legal and environmental factors. It also helps to stand out against the competitors in the global market. Also, it helps to raise and increase profitability and returns of the organization. Through sustainable human resource management, the company has been able to provide job security and job satisfaction to the workers. Sustainability is an essential process which is carried by the HRM in each and every organization. The company cannot survive its business successfully without sustainable human resource management (Cross, 2011). Leadership Leadership is a process whereby an individual affects a group of individuals to accomplish a common goal and objective. Leadership is the influencing process of followers and leaders to attain mission and vision of the firm. Leaders play an integral role in each and every organization to manage and control the activities of subordinates. They focus the performance and productivity of the employees to maximize the outcomes. Various leadership styles are used by the firm to control and monitor the efficiency and effectiveness of the subordinates (Alkahtani et al, 2011). Leadership styles and effective leadership Various leadership styles are used by Intrepid Travel company to give amazing experiences for travelers of any age on a budget. The firm uses Basix leadership style, original leadership style, and comfort leadership style to provide satisfaction to the travelers. By using these styles, the firm has been able to build and develop a good reputation in the market (Carter, Ulrich, and Goldsmith, 2012). Apart from this, autocratic leadership style, democratic and cross-cultural leadership styles are used and initiated by the leaders to attain competitive benefits in the global market. Also, team leadership style is used by the company to maintain coordination and cooperation among the workers. Leadership also plays a vital role to attain desired targets and goals within the organization. Effective leadership helps to do work in a hassle-free manner. Teamwork is also essential for Intrepid Travel Company to inspire and motivate the subordinates. It also helps to perform tasks and duties ef fectively (Intrepidtravel, 2017). Leadership characteristics and traits The leadership characteristics and traits have been stated below. Leaders are self-motivated to achieve desired expectations and demands. They maintain dynamic standards and policies at the professional level as well as personal level. Leaders also maintain confidence and interpersonal skills to complete task and duties. Along with this, they maintain emotional stability to reduce and eliminate stress and frustration (Steers, Sanchez-Runde and Nardon, 2012). They are honest and creative people with positive attitude. In addition, leaders comprise several other qualities such as maturity, accountability, intelligence, commitment and good communication. Leaders share their knowledge and experience with employees to build and develop their level of confidence. These are the characteristics and traits of the Intrepid Travel Companys leaders. Transformational leadership style is used by a leader in the company to provide guidance to the workers. These types of leaders inspire subordinates to attain remarkable and unexpected results and outputs. They develop and raise morale and motivation among the workers (Northouse, 2015). Sustainability in leadership Sustainability is a primary part of the leadership that helps to fulfill the demands and requirements of travelers. By initiating sustainability practices, the leaders have been able to maintain cooperation and dynamic communication in the organization. Also, it helps to maintain diversity and unique culture in the workplace. Leaders can easily understand structure and strategies of the firm by using sustainability practices. All the market risks and barriers can be managed and controlled by maintaining sustainability in the organization. Intrepid Travel Company cannot achieve sustainability without effective leaders. Leaders should communicate their vision and mission with enthusiasm to influence their organization to commit for the sustainability programs (Hargreaves and Fink, 2012). Controlling the value chain and technology A value chain is a set of activities that a firm operating and managing a specific industry in order to offer valuable products and services for the consumers in the market. Intrepid Travel Company uses value chain process to renders unique and attractive services to travelers in the competitive market. Carbon management is possible by initiating value chain analysis. Intrepid Travel Company is a carbon-neutral travel company. There are 27 offices of carbon-neutral management around the world. With effective value chain analysis, the firm is trying to eliminate and reduce the negative impact of carbon emissions. Along with this, the company is using innovative technologies and value chain process to reduce the adverse environmental impact on trips and global offices. The firm invests huge amount in renewable energy projects to offset carbon emissions (Savitz, 2013). On the other hand, operation management of the firm is unique and attractive to operate and manage the activities and actions successfully. Operation management is an area of management that concerned with designing and controlling the process of production in the organization. With effective operation management, the firm has been able to do effective planning to renders attractive services for travelers. The organization also uses unique supply chain management to increase the number of travelers in the global market. The scope of supply chain and logistics management is wider. In todays modern era, the firm is trying to implement new technologies in the organization. It also focuses on the supply chain management and operations practices globally (Molz, 2012). Sustainability also plays a fundamental role to control value chain and technology in an organization. Action Aid Myanmar provides support to ensure and build sustainability within the organization. Also, it will help to develop skills, accesses resources, and business expansion. Intrepid Travel Companys team continues focuses on the sustainability practices to make dynamic decisions. The firm provides training for the community lodge so that they will be able to source their own guests directly in near future. Womens also participates to manage and handle the sustainability practices and to promote the services of the company. In this way, the company is able to participate in decision-making process (Sigala, 2014). Effective future managerial strategies and recommendations Intrepid Travel company implements several unique and effective managerial future strategies to gain various competitive benefits in near future that have been stated below. Promotional and advertisement strategy: The company must use promotional and advertisement strategies to inspire and encourage people in the world. It helps to increase sales and profits of the firm. It will also help to make a good image and goodwill in the global world (Sigala, Christou and Gretzel, 2012). Pricing strategy: This strategy should be used and initiated by Intrepid Travel Company to attract more and more travelers. The firm should set appropriate prices for trips and travel services. It will help to hit the competitors globally and will provide a good option to make a dynamic image worldwide. Cross-cultural training strategy: The organization should use cross-cultural training strategy to understand and recognize the culture of different nations. It will also help to reduce and eliminate cross-cultural issues and barriers. Apart from this, the firm should appoint an effective team to provide various information related to trips and packages to the customers. They should collect feedback from customers to improve and enhance the services of Travel Company. Conclusion On the above-mentioned study, it has been analyzed and concluded that sustainability plays an integral role to carry out business operations and activities of tourism and travel company. Intrepid Travel is largest adventure travel company. In todays competitive world, the firm is exploring and flourishing its business activities worldwide. Planning, human resource management, leadership and value chain management are the significant part of the firm. Effective planning helps to maintain sustainability within the organization. On the other hand, HRM, leadership styles, value chain and logistics management also help carry sustainability practices effectively and efficiently. It is recommended that the company should focus on the marketing strategies to grow and explore its business in near future. It will also help to stand out against the rivalries in the international market. References Alkahtani, A.H., Abu-Jarad, I., Sulaiman, M. and Nikbin, D., 2011. The impact of personality and leadership styles on leading change capability of Malaysian managers.Australian Journal of Business and Management Research,1(2), p.70. Bcdtravel.2017. Our mission, vision and values, retrieved on 18th January 2018, https://www.bcdtravel.com/au/who-we-are/our-mission-vision-values/ Boella, M. and Goss-Turner, S., 2013.Human resource management in the hospitality industry: A guide to best practice. Routledge. 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